Zahra Moroccan Grille

Logo Design | Branding | Print Design

In this conceptual branding exercise for the fictitious Zahra Moroccan Grille, I used the full Adobe Creative Cloud suite to take the identity from initial concept to polished deliverables. In Illustrator, I developed a custom floral-geometric emblem, drawing on Moroccan tilework through precise Pathfinder operations and variable-width strokes, then enriched it with high-resolution textile-scan textures in Photoshop for depth without loss of clarity. In InDesign, I set up a flexible multi-column grid with master pages and linked styled text frames to create an easily updatable print menu. Throughout the process, I balanced line, shape, form, value, space, and texture to achieve striking contrast and unity, applied rhythmic patterned borders to guide the eye, and established a clear typographic hierarchy so diners naturally move from section headers to dish descriptions. Early ideation involved mood boards and hand-sketch clustering around the concept of “Zahra” as both flower and archway, ensuring an original emblem that respects cultural authenticity and ethical design practices.

To refine the work, I reviewed the current work and identified room for improvement, then iterated on stroke weights and gutter widths as needed. I adhered to the hypothetical brief’s CMYK-friendly palette (teal, terracotta, emerald, light orange) inspired by Moroccan textiles and seamlessly adapted the menu format from trifold to bi-fold when the project scope shifted, all while preserving visual consistency and hierarchy. With meticulous kerning, linked high-resolution imagery, and strict grid alignment, every element in this speculative project reflects polished craftsmanship and advanced technical precision.