Zahra Moroccan Grille

Logo Design | Branding | Menu Design

Overview

Zahra Moroccan Grille is a boutique restaurant celebrating the bold flavors and vibrant culture of Morocco. I was brought on to design a full visual identity that would feel warm, inviting, and deeply rooted in Moroccan tradition. The scope included a custom logo, brand color direction, and a thoughtfully designed print menu to support their launch.

Creative Process

The name Zahra means flower in Arabic, which served as the foundation for the brand concept. I drew inspiration from the ornate floral and geometric patterns found in traditional Moroccan tilework, creating a custom emblem that feels both structured and organic. The goal was to balance elegance with authenticity, giving the brand a visual language that feels modern yet timeless.

The color palette features rich, earthy tones pulled directly from Moroccan textiles: teal, terracotta, emerald, and light orange. These colors added vibrancy and depth to the brand while keeping it grounded and culturally inspired.

Once the logo and brand foundation were in place, I moved on to the menu design. I focused on creating a layout that was easy to navigate while incorporating subtle decorative touches, like patterned borders, soft color accents, and custom section headers, that elevated the dining experience and stayed consistent with the overall brand style.

Techniques Used

• Logo and brand identity design

• Typography and color palette development

• Custom emblem inspired by Moroccan floral tilework

• Print menu layout and design

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

Final Thoughts

This project was all about thoughtful storytelling through design. By connecting the name Zahra to a visual system inspired by Moroccan art and culture, the brand now feels intentional, refined, and welcoming. Every detail, from the logo to the menu, was crafted to reflect the restaurant’s personality and help it stand out in a meaningful way.