Upper Crust Bakery

Logo Design | Branding

Overview
Upper Crust Bakery was a fictional client I created for a branding project. The concept was a French-inspired bakery getting ready to open its doors. The goal was to design a logo and overall brand aesthetic that really captured the feeling of Paris while also appealing to a high-end audience.

Creative Direction
I drew inspiration from the Fleur-de-Lis, a symbol tied to French royalty and often seen as a mark of perfection. That led to the idea of blending it with wheat, which felt like the perfect nod to baking. The result was the Wheat De Lis, a logo that feels elegant, symbolic, and super versatile. It can be used as a badge, a standalone mark, or with the full wordmark.

Color Palette
The colors needed to feel warm and welcoming but still honor the French roots. I went with a soft red and deep navy blue, which are subtle references to the French flag without using the exact shades. To balance it out, I added Almond Milk and Warm Caramel, which just feel right for a bakery. They’re cozy, classy, and definitely help set the tone.

Typography
I chose Alga as the typeface because it’s refined and easy to read, but still has that elevated look the brand needed. It adds just enough personality without being too formal or intimidating.

Deliverables

• Custom logo design with variations for badge, standalone, and wordmark use

• Full brand color palette

• Typography selection and brand direction

Final Thoughts
This brand really came together in a way that feels thoughtful and intentional. The Wheat De Lis adds a unique touch, and the whole visual identity feels both polished and inviting. It's the kind of brand that would stand out in a boutique bakery setting while still feeling classic and timeless.