Town
Menu Design | Table Tent

Overview

This project was for Town, an upscale Chinese restaurant that wanted a refined, modern look for their printed materials. I created a custom dine-in menu and a coordinating table tent to reflect the elegance of the restaurant while honoring traditional Chinese symbols of good luck. The goal was to balance a clean, minimal layout with cultural depth and visual impact.

Creative Process

The client emphasized the importance of symbolism and wanted something that felt lucky, modern, and elevated. I researched traditional elements associated with prosperity and good fortune, ultimately incorporating koi fish and paper lanterns as part of the design. These were used as subtle visual accents, giving the layout meaning without overpowering it.

I built the menu and table tent in InDesign, using a modern grayscale palette to keep everything sleek and sophisticated. Their signature red became the accent color to draw attention to important sections and create a sense of richness throughout the designs.

Techniques Used

• Full menu and table tent layout in Adobe InDesign

• Visual accents using koi fish and lanterns for cultural symbolism

• Grayscale base with pops of brand red for contrast and luxury

• Clear typographic hierarchy for easy readability

• Balanced whitespace and alignment to keep the layout clean and high-end

• Print-ready formatting for seamless production

Final Thoughts

This project was a great blend of meaning and minimalism. It let me take a modern approach while still being mindful of traditional values and aesthetics. The end result feels refined, thoughtful, and totally on brand for a high-end dining experience.