Salon Viora

Logo Design | Print Design

I developed the Salon Viora identity as a mock-client exercise, taking it from a blank slate to a fully realized business card design using Adobe Creative Cloud. In Illustrator, I traced hair-cutting shears with the Pen tool to create a clean, refined outline, then paired that emblem with the salon name set in Ador for an elegant yet contemporary feel. In Photoshop, I subtly treated a background texture to add depth without breaking the minimalist monochrome palette, then returned to Illustrator to craft a balanced layout with clear hierarchy, generous white space, and precise alignment. Throughout, I applied line and shape in the stylized scissors, contrast and unity in the black-and-white color scheme, and proportion and balance in the placement of type and mark, showcasing advanced proficiency in both vector and raster workflows.

Treating this as a realistic brief, I requested opinions from peers and adjusted accordingly. I adhered strictly to the minimal, high-end aesthetic, only deviating to adjust spacing and layout. Final assets include vector logo files and a print-ready PDF of the business card with meticulous kerning, grid-based alignment, and high-resolution imagery. Every detail, from the crisp scissors outline to the polished typography, reflects thoughtful development for professional identity fit for a sleek salon concept.