My Pilates 24/7

Logo Design | Branding | Promotional Design | Social Media Assets

For My Pilates 24/7, a boutique studio offering round‑the‑clock reformer workouts, I led every visual touchpoint from strategy through execution. I used Adobe Illustrator’s Bezier tools to craft a custom logo pairing a soft, half-circle sun motif with a crescent moon to symbolize the studio’s 24/7 accessibility; the combination also nods to balance and renewal central to Pilates practice. I swapped global swatches to build a confident yet calm color palette that features vibrant mauve, deep navy, and off‑white champagne. In Photoshop, I applied non‑destructive adjustment layers and adjusted filters, so it perfectly matched our brand palette. I also created on‑brand video promos in Canva, animating keyframes to keep social content fresh. In every design, whether a high‑impact flyer, six‑icon suite, or social ad template, generous white space, balanced proportions, and repeated motifs guide the viewer’s eye while modular grids unify print and screen.

I presented iterative compositions in client workshops and peer critiques, incorporating feedback to evoke old Hollywood luxury that remains inviting and minimal. I followed the “clean, feminine, elevated” brief and ethical sourcing standards by using licensed imagery and ensuring accessible contrast ratios, making only minor grid tweaks for improved legibility. The result is a pixel‑perfect identity: print files include bleeds, crop marks, and accurate CMYK and RGB values for all brand colors; digital ads export at exact platform specifications with readable mobile typography; and icons maintain consistent 2‑point strokes and alignment. I continue to partner with the client, designing new promotional materials and managing monthly social campaigns to ensure the brand evolves with precision and polish.

Feel free to check out the My Pilates 24/7 Facebook page or Instagram page to see my work in action!