My Pilates 24/7

Logo Design | Branding | Promotional Design | Social Media Assets

Overview

My Pilates 24/7 is a boutique Pilates studio offering round-the-clock access to reformer-style workouts. I was brought on to create a full brand identity that feels clean, feminine, and elevated. Along with the logo and brand direction, I designed a promotional flyer, custom icons, and social media ads to support their launch. This is an ongoing project, and I continue to collaborate with the client as they grow.

Creative Process

The client wanted something simple, elegant, and timeless with a hint of Old Hollywood charm. I started by building out a logo system that felt polished but still approachable, using soft curves, a refined serif, and a color palette that speaks to confidence and calm. From there, I developed a brand identity that could stretch across platforms while staying consistent.

Once the brand foundation was set, I designed a promotional flyer that introduces the studio and services with a strong visual focus. I also created a set of custom brand icons and designed Facebook and Instagram ads that aligned with the overall aesthetic and messaging.

Techniques Used

• Logo and brand identity design

• Typography and color system development

• Custom icons for web and social

• Print and digital flyer design

• Social media advertisements for Instagram and Facebook

• Adobe Illustrator, InDesign, and Photoshop

Final Thoughts

This project is still evolving, which makes it even more exciting. I’ve loved getting to shape the visual identity from the ground up and create design assets that actually support their goals. It’s a great mix of thoughtful branding and creative marketing, and I’m excited to keep building with them.