Just Jami Cleaning Services

Branding | Print | Social Media

Overview
Just Jami Cleaning Services came to me as a startup looking for a fresh logo, business card, and two social media posts. They were inspired by a 1950s retro look and gave me lots of creative freedom to run with the concept, which made the project so much fun to work on.

Creative Direction
I leaned into the retro vibe by creating a cute illustrated avatar that represents Jami herself. The logo features a custom script wordmark using the Casey typeface, with playful bubbles and sparkles to give it that clean, classic feel. I paired it with Josefin Sans for a nice balance. The two fonts work really well together and help keep things looking both stylish and easy to read. Everything was created within Adobe Illustrator.

Color Palette
The color choices were based on the client’s original concept. I went with:

• A bright cyan to feel fresh and lively

• A deep lilac for that retro touch

• A pop of yellow to keep it fun and vibrant

Deliverables

• Logo design with a few variations

• Business card design, print-ready

• One versatile post designed for cross posting on Facebook and Instagram

• One graphic designed specifically for use in paid ads on Facebook or Instagram

Final Thoughts
This brand came together in such a charming way. It feels nostalgic without being outdated, and the overall look is cute, confident, and perfect for a cleaning service that wants to stand out.