Amethyst Bay Resort & Spa

Photo Editing | Publication Design

Overview

This project was for Amethyst Bay Resort & Spa, a tropical self-care getaway based in St. Thomas. The client needed a clean, eye-catching ad designed for magazine placement that communicated luxury, relaxation, and a high-end experience. I was provided with their logo, color palette, font choices, and a general vision. My role was to elevate the visuals and bring it all together into a cohesive, polished layout.

Creative Process

The client gave me a stock image they loved but wanted it to feel more vibrant and spa-like. I used Photoshop to edit the photo, adding a soft water ripple overlay to give it a sunlit, tropical vibe. The final image feels much more immersive and luxurious, better aligning with the resort’s brand.

I built the ad layout in Illustrator, using their existing brand assets. I leaned into a calm, airy design by incorporating soft gradients, rounded corners, and balanced spacing. The goal was to keep the layout clean and relaxing while making key info easy to spot.

Techniques Used

• Photo retouching and lighting adjustments in Photoshop

• Water ripple overlay for a more immersive feel

• Vector layout and alignment in Illustrator

• Integration of client-provided fonts, colors, and logo

• Gradient backgrounds and drop shadows for subtle depth

• Optimized for high-resolution magazine print

Final Thoughts

Even when working within existing brand parameters, there's still room to elevate a design through details. This project was about enhancing what was already provided, making sure everything looked polished, clean, and high-end. It’s a great example of how strong visuals and simple layout decisions can work together to create an ad that feels both professional and inviting.